Call Tracking - A Better Use of Your Marketing Dollars

The Utah web development team at Prox MX can help you get real results

There are numerous ways that a company can spend its marketing dollars: on radio or TV advertising, through billboards, via direct mail, through using internet strategies, and many more. But how do you know which advertising method is really yielding concrete results? The answer is: Call Tracking.

What is call tracking?

Call Tracking

In a nutshell, unique phone numbers are assigned to each of your advertising campaigns. You don't need to add new lines to your office set-up or alter your own software systems in any way. Thanks to call tracking technology, incoming calls made to those unique phone numbers are automatically routed to your own receptionist or customer service team members.

Call tracking software allows management to determine which phone number is receiving the most hits in real time. Based on information gleaned from call tracking reports, you can easily discern which ad campaign is most effective as well as drop those campaigns where your marketing dollars are being wasted.

Other benefits of call tracking

  • Incoming calls are time-stamped, recorded, and saved and automatically in a management control panel.
  • All caller information, including name and telephone number, is captured.
  • After-hours caller information is still captured, even if no message was left, allowing custom service or sales reps to call these contacts back.
  • Name or I.D number of your employee handling the call is captured.
  • Recordings can be used for quality-control purposes and may be subsequently employed during employee training sessions.
  • Call tracking allows for more management control over phone protocol and more accurate determination of conversion rates.

Let Prox MX handle your call tracking needs

When it comes to providing affordable and effective call tracking services, no one does it better than the Utah web development professionals at Prox MX. We will handle all facets of this computerized program, making sure that every call that comes over your switchboard is tracked and recorded quickly and correctly.

You never have to add any new hardware or software to your existing system nor do you have to invest in additional employee training. It can easily be added to your marketing strategy without disrupting your normal workflow! Our call tracking system will provide you with the advertising analytics you need to make more efficient use of your marketing dollars and bring more qualified leads to your sales department.

Call tracking bottom line: increased profits for YOU

Utah Call Tracking

Every business's goal is to increase its bottom line. If this is your aim for the coming year, then making the jump to call tracking with Prox MX makes great fiscal sense:

  • You will obtain more qualified leads and close more sales
  • Thanks to the call recording feature, you will have more control over public contacts by your employees and therefore improve customer service. Better customer relations translate into more sales and more referrals.
  • Using call tracking to assess your marketing strategies will help you to save money in the long run by cutting down on wasteful advertising.

Now is the time to let call tracking help you to a healthier bottom line: contact the professionals at Prox MX today and see what this amazing technology can do for you.