Utah SEO Services
International SEO Experts

Pursuing a successful International SEO campaign may seem daunting to the uninitiated. SEO is neither a trick, nor is it completely beyond the comprehension of the computer literate. There are a number of things to initially consider and plan though that might not be initially apparent to the inexperienced:

• Domain Names
• Domain Extensions
• In Country Hosting
• Localized Translation of Content, Keywords, Titles, Tags and Meta Data
• Duplicate/Unique Content
• Organic and Local Indexing
• Sitemaps
• Call to Actions (CTA's)
• Website Framework/Management
• Merchant Processing
• Social Media

SEO, or search engine optimization, is a method of improving visibility on websites through organic or unpaid methods. This takes into account the ways in which search engines evaluate, or “crawl” sites to decide how to place them in the list of relevant results. Search engines like Google don’t hire website reviewers to do this work. The sheer volume would make the task impossible, and automated systems do the job fairly well anyway. SEO is the work of helping these automated systems do the job and get your site in view of the people looking for it... whether they know it exists yet or not.

Keywords are, well, key to a solid International SEO campaign. Words are one of the few things a search engine has to go on when evaluating the content of a website to determine whether it is relevant to a search term or not. Keywords are contained in both the content of the page itself, and within the HTML code used to display the information. Leaving the content to writing and Web Design professionals can go a long way towards your site’s success.

DIY is possible here, but it does require accumulating a skill set in a combination that most people don’t come to the table with when setting out to put up a website. Are you an experienced hand at designing appealing graphics, coding HTML and CSS to suit the most popular searches, and writing appealing content that will get the site noticed by both readers and search engines? If the answer is yes, then you are well on your way to understanding the fundamentals of good SEO practices. The rest of us need professional help in at least one of these areas, and it can be well worth every penny. Fundamentally this area of design/layout, content, backend code, and navigation of a website will have the greatest and most immediate impact of your online success.

Both local and International SEO success depends on establishing links from other sites that are relevant both in terms of geography and in terms of the subject. This helps the visitor find more helpful information. More importantly, this is a good signal for search engines that your site deserves more attention and increases overall traffic. This can be challenging and can require a long period of time to establish a significant number of good quality links. This is where Social Media Marketing can be utilized to establish these links in far less time than traditional methods.